Marriott focuses on Palanga


With 173 rooms, spa offerings, a Scandinavian restaurant concept and conference facilities, Marriott is aiming for the top of the hotel market in Lithuania’s tourist favourite, Palanga.

Palanga has been a popular recreational destination for over 200 years and is widely famed for its beautiful nature, high-quality spa services and renowned cuisine. Now, the world’s largest hotel group, Marriott, also seeks to invite its guests to Lithuania’s tourist gem. And the goal is clear: the hotel should attract customers, also outside the summer season.

“We will contribute to the strengthening of Palanga as a year-round destination. There is no doubt that the city has a good standing as a destination during the summer months, but by offering conference and spa facilities, we seek to be attractive to visitors all year round,” says Mads Jacobsen, CEO of Belvar, the company that will operate the hotel.

Prime location
Belvar is Marriott’s largest European business partner and today operates 18 hotels for the Group. Over the next four years, another 43 Marriott hotels will open in Europe with Belvar as the operator. The Palanga Hotel will be a prestigious project, and the offering will reflect the Scandinavian affiliation of the operating organisation.

“The hotel is superbly located just 50 metres from Palanga’s world-renowned beach. We will focus on food as well as spa concepts inspired by Scandinavian culture, where prime produce, interaction with nature and a high level of service will be key elements,” Jacobsen continues.

The hotel also offers a capacity for 350 conference guests, which will distinguish it positively from its competitors.

Focus on health
Jacobsen seeks to strengthen and further develop the reputation that Palanga already enjoys, where health is central.

“In addition to being a fantastic holiday destination, Palanga is known for its recreational facilities. So, it is natural that this will also become our focus, giving the hotel a clear health profile. Among other things, the hotel will offer 30 spa treatment rooms, healthy food offerings and a large selection of juices, smoothies and shakes,” says Jacobsen.

Vastint is the company that will own the property and will construct the hotel, and it will be completed…. Vastint, Marriott and Belvar are collaborating on a number of European projects and have extensive experience in developing large and innovative hotel concepts.

About Belvar:

Belvar is the leading business partner and multi-brand operator in the European hotel industry, operating and developing hotels and other hospitality concepts under a portfolio of brand names that include Moxy Hotels, Courtyard by Marriott, First Hotels, GÅRD and X Meeting Point. Belvar was established in 2009 and is today one of the industry’s most efficient and versatile operating companies with great ambitions for further growth. Belvar currently operates 50 hotels in a total of 12 countries. Over the next four years, Belvar is set to grow by 44 hotels under the Moxy, Courtyard, Residence Inn, AC Hotels by Marriot, Marriott Hotels, and First Hotels brands.

About Vastint:

Vastint are an international real estate organisation with over 25 years of experience. The goal of Vastint is to create long-term value through property investments. The cornerstones of their operations are the management of portfolio properties and the development of commercial real estate. Vastint is active in many countries across Europe, such as Austria, Belgium, Denmark, France, Germany, Italy, Latvia, Lithuania, the Netherlands, Norway, Poland, Romania, Spain and the United Kingdom.

About Marriott:

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,900 properties in 30 leading hotel brands spanning 130 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®.