First Hotels signs on Oslo hotel


One of Norway’s most exclusive apartment hotels joins First Hotels from 1 October.

Located in the embassy quarter just behind the Royal Palace in Oslo and in one of the city’s most fashionable shopping districts you find the latest addition to the First family, First Hotel & Suites Oslo West. The property at Josefines gate 30 was designed by architect Victor Nordan and constructed in 1916. Originally, the mansion was used as a maternity clinic but was converted into a hotel following total refurbishment in 2018.
“This has so far been a hidden gem in Oslo’s accommodation market and we are very proud that The Apartments Company chose Belvar to operate the hotel and First Hotels as their hotel chain. The aim is to elevate the hotel further so that it assumes its rightful position as one of the best and most exclusive apartment hotels in Norway,” says Mads Jacobsen, CEO and co-owner of First Hotels and Belvar.
Personal touch

The hotel has 53 apartments and was formerly known as “The Sweet”. The building features a magnificent vestibule with original glass roof and with corridors and guestrooms facing the façade. This gives the hotel a personal and intimate feel and sets it apart from Oslo’s traditional hotels.
“There have been a number of openings of large hotels in Oslo in recent years and more are in waiting. First Hotel & Suites Oslo West represents the opposite where we focus on uniqueness, personal service and quality,” Jacobsen continues.
The CEO of The Apartments Company, Ilir Daci, has great faith that First Hotels will increase revenues for the hotel.
“Previously, our target group was our long-stay guests. With First Hotels’ good distribution system, we now have a much wider and larger customer base, which we will also notice on the bottom line. In addition, the Group is in an exciting phase with ambitious plans, says Daci.
Third Oslo hotel

The First Hotels chain is firmly established in the Norwegian capital with First Hotel Millennium and First Hotel Grims Grenka and knows the market well.
“With First Hotel & Suites Oslo West we are expanding our offering and I expect positive synergies between the hotels. The organisations are very well suited to each other, and our slogan, “Your second home is First”, could not be a better match. Now, we will show that we are also capable of delivering on that promise, and I look forward to presenting First Hotel & Suites Oslo West to all new and existing customers,” says Mads Jacobsen.

About First Hotel & Suites Oslo West:
Constructed: 1916 Total refurbishment: 2018 Number of rooms: 53
Address: Josefines gate 30